Accessibility Statement
Effective date: June 22, 2026
The short version: We want everyone to be able to use ShopHealthcare, including people who use screen readers, keyboards, magnification, or other assistive tools. We build toward the WCAG 2.1 Level AA standard, and we know we are not perfect yet. If something on our site is hard to use, or you need information or help in another format, email us at accessibility@shophealthcare.com or call (888) 942-5623 and a licensed human agent at our agency can help you directly.
Who we are
ShopHealthcare (shophealthcare.com) is operated by Core Value Insurance Associates, LLC, a licensed, independent, off-exchange health insurance brokerage (National Producer Number 19482230), located at 1 Century Lane, Miami Beach, FL 33139. We are not an insurance carrier, not the ACA Health Insurance Marketplace or HealthCare.gov, and not a government agency. This statement applies to the ShopHealthcare website, including the marketing pages and the enrollment experience guided by our AI assistant, Nora.
Our commitment
We are committed to making our website usable by as many people as possible, regardless of ability or the technology they use. Our goal is to conform to the Web Content Accessibility Guidelines (WCAG) version 2.1 at Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with a wide range of disabilities, including visual, hearing, cognitive, motor, and neurological differences.
Accessibility is not a one-time project for us. We review the site as we add and change features, and we treat accessibility problems as bugs to be fixed, not as edge cases to be ignored.
What we have done
Steps we have taken to support accessibility include:
- Semantic structure. We use meaningful HTML structure — headings in a logical order, landmarks, lists, and labeled form fields — so that screen readers and other assistive technology can present our pages in a way that makes sense.
- Keyboard access and visible focus. Interactive elements are reachable and operable with a keyboard, and we provide a visible focus indicator (focus-visible) so you can always see where you are on the page.
- Reduced-motion support. We respect the operating-system "reduce motion" setting (the prefers-reduced-motion preference) and limit or remove non-essential animation for visitors who turn it on.
- Text alternatives. We provide alternative text for meaningful images and icons, and we aim to keep purely decorative images out of the way of assistive technology.
- Forms and the enrollment flow. Our intake questions and the Nora-guided enrollment flow are built with labeled controls and clear instructions, including the optional step where you can scan or upload your insurance card.
- Readable color and text. We work toward color contrast that meets WCAG 2.1 AA and text that can be resized without breaking the layout.
Known limitations
We want to be honest: parts of our site may not yet fully meet WCAG 2.1 AA. Areas we are actively reviewing and improving include:
- The card-scan feature. Scanning or uploading an insurance card relies on your device camera or file picker, which can be difficult with some assistive technology. You never have to scan your card — you can type the same information instead, or ask a licensed agent to enter it for you. (For how that information is handled, see our Health Data Practices.)
- The AI assistant (Nora). Nora is a chat-based experience, and conversational interfaces can be challenging for some assistive technology. If Nora is hard to use for you, a licensed human agent can complete the same conversation with you by phone.
- Third-party and embedded content. Some content and tools that load on our pages come from outside vendors (for example, analytics and advertising tags from Google and Meta, and quoting and eligibility data from Quotit). We do not fully control the accessibility of third-party code, but we choose vendors with accessibility in mind and will work to address problems we can influence.
- Documents and downloads. Some carrier brochures, plan documents, and PDFs are produced by insurance carriers and may not meet the same standard as our own pages. If you need an accessible version of a specific document, contact us and we will help you get the information.
We treat the items above as open work, not as a final state, and we update this statement as we make progress.
How to request help or an accommodation
You do not have to navigate the website alone. A licensed human agent at Core Value Insurance Associates, LLC can walk you through your options, answer questions, and complete an enrollment with you. (Nora is an AI assistant and is not a licensed agent; all coverage is enrolled by a licensed human agent.)
If you need help using the site, want information in a different format, or need a reasonable accommodation to compare plans or enroll, reach us at:
- Email: accessibility@shophealthcare.com
- Phone: (888) 942-5623
- Mail: Core Value Insurance Associates, LLC, 1 Century Lane, Miami Beach, FL 33139
When you contact us, it helps to tell us the page or feature you were using and what assistive technology (if any) you were using, so we can reproduce and fix the problem faster. We aim to respond within five business days.
Reporting an accessibility problem
If you run into a barrier on shophealthcare.com — something you cannot read, reach, or operate — please tell us using any of the contact methods above. We take this feedback seriously and use it to prioritize fixes. We welcome your suggestions for how we can do better; honest feedback from real users is the best way we know to keep improving.
Related policies
For more about how we handle your information and communicate with you, see our Privacy Policy, Health Data Practices, Cookie Notice, Communications Policy, Terms of Use, and the states where we are licensed on our Licensing page.
Changes to this statement
We may update this Accessibility Statement as our site, our tools, and the accessibility standards we follow change. When we do, we will update the effective date at the top of this page.